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5 things customers look for on wine labels

Have you ever found yourself pacing up and down the wine aisle? You take a bottle of red with an extraordinary label and put it back once you discover that it has a screw cap or strange ingredients. Choosing a bottle of wine has something that can be much more challenging than buying liquor and beer. There seems to be an emphasized pressure to impress people with the "perfect" bottle of wine. Beyond the wine itself, the aesthetics of wine bottle labels is what many people base their value on. The buyer is looking for a bottle that looks elegant in the center of the table, in the living room after a date, or even on an office shelf. Of course, price and taste are still a part of the equation, except for most, the particular appearance of the wine label design is at the highest of the list. Don't you think? A recent survey states that 80% of the purchase decision is based on the design of the wine label. There are five key things customers look for before placing their b...